Introduction: Prime Rate Hub (“we,” “us,” or “our”) is committed to protecting the privacy of our website users and clients. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with applicable data protection laws in the United Arab Emirates. By using our services or website, you agree to the practices described in this Privacy Policy.
Information We Collect
- Personal Information: We may collect personal details that you provide to us, such as your name, contact information (email address, phone number), identification details, employment and income information, and other financial details relevant to mortgage applications. For example, when you fill out a contact form or mortgage inquiry on our site, you may provide information about your income, property preferences, and loan requirements.
- Usage Data: When you visit our website, we automatically collect certain technical information using cookies and similar technologies. This may include your IP address, browser type, device information, pages visited, and the date/time of your visits. This data helps us analyze website traffic and improve our platform’s performance and user experience.
- Cookies and Tracking Technologies: We use cookies (small text files stored on your device) and similar tracking tools to remember your preferences, enhance site navigation, and analyze usage. You can manage or disable cookies through your browser settings, but note that some site features might not function properly without cookies. By continuing to use our site, you consent to our use of cookies as described in this Policy.
How We Use Your Information
We process personal information for the following purposes:
- Providing Services: To respond to your inquiries, evaluate your eligibility for mortgage products, and facilitate the mortgage brokerage services you request. For instance, we use the information you supply to identify suitable loan options from partner banks or financial institutions and to assist in completing mortgage applications.
- Communication: To contact you about your application status, provide customer support, and send important updates or notices. We may also send informational content or newsletters about the mortgage market or our services, but only if you have opted in to receive such marketing communications. You can withdraw your consent for marketing communications at any time.
- Improvement and Analytics: To analyze how our services are used and to improve our website, products, and services. Personal data and usage data help us troubleshoot issues, test new features, and understand user needs. We may use aggregated, non-identifiable information to improve user experience and develop new offerings.
- Legal and Compliance: To fulfill our legal obligations and regulatory requirements. For example, we may use personal information for identity verification, prevention of fraud and money laundering, compliance with anti-financial crime regulations, and to maintain records required by law. If necessary, we will also use or disclose information to protect our rights, privacy, safety, or property, and/or that of our customers, or as needed to enforce our agreements or comply with legal processes.
Our processing of your personal data will always be grounded in a lawful basis. In most cases, the lawful basis will be one of the following: your consent (e.g. for marketing or when you voluntarily submit information), performance of a contract or steps requested by you prior to entering a contract (e.g. processing a mortgage application you initiated), compliance with a legal obligation, or our legitimate interests (such as improving our services or preventing fraud), as permitted under applicable law.
Disclosure of Personal Information
We treat your personal information with care and confidentiality. We do not sell or rent your personal data to third parties. However, we may share certain information in the following circumstances, strictly on a need-to-know basis and in line with this Privacy Policy:
- Partner Banks and Lenders: As a mortgage brokerage platform, we work with licensed banks and financial institutions to help you obtain mortgage loans. If you apply or request mortgage quotes through us, we will share relevant personal and financial information with those third-party lenders to facilitate your application and to obtain offers. These lenders will use your information to assess eligibility and may contact you as part of the application process.
- Service Providers: We employ trusted third-party service providers to support our operations (for example, IT hosting companies, cloud storage services, data analytics providers, or customer relationship management software). These service providers process data on our behalf and are bound by contractual obligations to keep your information confidential and to use it only for the purposes of providing their services to us.
- Professional Advisors: In certain cases, we may share information with our professional advisors (such as legal counsel, auditors, or consultants) when necessary for advice or to defend or exercise our rights.
- Legal Requirements and Business Transfers: We may disclose personal data if required to do so by UAE law, court order, or at the request of government authorities or regulators. This includes disclosing information to law enforcement or regulatory bodies for compliance with anti-money laundering regulations, consumer protection laws, or other legal requirements. Additionally, in the event of a merger, acquisition, corporate restructuring, or sale of all or part of our business, personal information in our possession may be transferred to the new owner or successor entity as part of the transaction, under the condition that confidentiality is maintained and your rights are preserved.
We require all third parties with whom we share personal data to protect it in accordance with applicable data protection standards and to only use it for the specific purposes we specify.
International Data Transfers
Prime Rate Hub is based in the United Arab Emirates, and our services are intended for users in the UAE. In general, we store and process personal data on servers located within the UAE. However, some of our service providers or partners might be located in other countries. If your personal information needs to be transferred or accessed outside of the UAE (for example, if we use a cloud service provider with servers in another country), we will take appropriate measures to ensure that your data remains protected.
These measures may include: confirming the recipient country has an adequate level of data protection as recognized by UAE authorities, implementing standard data protection clauses or agreements, or obtaining your consent where required. We will only transfer your data internationally in compliance with UAE data protection laws and will ensure any recipient of the data is obliged to protect it to standards comparable to those of the UAE.
Data Security
We have implemented security measures to safeguard the personal information in our custody. These measures include technical, administrative, and physical safeguards designed to protect your data against unauthorized access, disclosure, alteration, and destruction. We regularly review our security procedures to incorporate new technology and updated best practices.
However, please note that no method of transmitting or storing data is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials and any devices you use to access our website. We encourage you to choose strong passwords, avoid sharing your login information, and log out after accessing our services, especially when using shared or public devices.
If we become aware of a data breach that compromises the security of your personal information, we will act promptly to identify and mitigate the issue. Where required by law, we will notify you and the relevant authorities of such breaches.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, if you engage our services to apply for a mortgage, we will retain your data throughout the application process and for a period after its completion to comply with legal record-keeping requirements and to address any post-service inquiries or issues.
In general, once personal data is no longer needed for the purpose it was collected, or once you request its deletion (and we have no legal obligation to retain it), we will either securely delete the information or anonymize it so that it can no longer be associated with you. We also periodically review the data we hold and erase or anonymize personal data that is no longer required.
Please note that we may be obliged to retain certain information for a specified time due to laws on financial transactions, anti-fraud regulations, tax or accounting rules, or other statutory requirements. Even if you request deletion, we might retain a minimal amount of information (for example, your email address) on an “opt-out” list to ensure we honor your future preferences (such as not sending you marketing emails).
Your Rights and Choices
Under UAE data protection regulations, you have several rights regarding your personal data that we respect and uphold. These include:
- Access and Correction: You have the right to request a copy of the personal data we hold about you and to have any inaccurate or incomplete information corrected. We will provide you with access to your data, and correct or update it upon your request, subject to verifying your identity and any exceptions under the law.
- Deletion: You may request that we delete your personal information when it is no longer necessary for the purposes for which it was collected, or if you believe it is being processed unlawfully. We will honor valid deletion requests, although we may retain certain information if required for legal compliance or legitimate business purposes (in which case we will inform you).
- Objection and Restriction: You have the right to object to or request restriction of the processing of your personal data under certain circumstances. For example, you can ask us to stop using your data for direct marketing, and we will do so immediately. You may also object to processing based on our legitimate interests if you believe your fundamental rights override those interests. In some cases, you may request that we temporarily limit the use of your data (for instance, while we verify its accuracy or our reasons for processing it).
- Data Portability: To the extent applicable, you can request a copy of certain personal data in a commonly used electronic format, and you have the right to have that data transmitted to another service provider (where technically feasible). This right generally applies to information you provided to us, which is processed by us with your consent or for the performance of a contract.
- Withdraw Consent: Where we rely on your consent to process personal information (such as for receiving marketing emails), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing we conducted prior to your withdrawal, and it may mean that we can no longer provide certain services to you. We will inform you if that is the case.
- Automated Decision-Making: Prime Rate Hub does not typically make decisions about you solely by automated means (without human involvement). In the event that we use automated decision-making or profiling that produces legal or similarly significant effects, you have the right to not be subject to such decisions without proper safeguards. This means you can request human intervention or an explanation, and challenge the decision.
- Complaints: If you believe your data protection rights have been violated, you have the right to lodge a complaint with the appropriate supervisory authority in the UAE. We encourage you to contact us first at info@primeratehub.com so we can address your concerns directly. We are committed to resolving any issues swiftly and effectively.
To exercise any of your rights, please contact us at the email address provided in the “Contact Us” section below. We may need to verify your identity before fulfilling certain requests, and some requests may be subject to legal exceptions. We will respond to your inquiries or requests as soon as reasonably possible, and no later than any timeframes required by law.
Children’s Privacy
Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. Prime Rate Hub is a platform intended for adults interested in mortgage services. If you are under 18, please do not use our website or provide any personal data to us.
If we become aware that we have inadvertently collected personal information from someone under 18, we will delete that information as soon as possible. Parents or guardians who believe that we might have any information from or about a minor may contact us to request deletion of such data.
Updates to This Privacy Policy
We may update or modify this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the bottom of this Policy. If the changes are significant, we may also provide a more prominent notice (such as a banner on our website or an email notification).
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Prime Rate Hub website and services after any changes to this Policy constitutes acceptance of those changes.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at info@primeratehub.com. We value your privacy and will do our best to address any issue promptly. You may also reach out to us through any contact form on our website, or by writing to our business address if provided on our site.
Last Updated: May 2025